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A Dream to Reality

Established in 2008, two childhood friends Indri and Sylvia had a vision to create a stationery boutique filled with invitations so luxurious that the only response to opening the envelopes would make you “ooh and aah”.

It was in 2007 while planning Indri’s wedding, did we both realise the importance of first impressions and the excitement guests would feel upon opening an invitation. We both decided to set up Ooh Aah Invitations shortly after Indri’s wedding to bring a unique concept of hard cover wedding invitations to life.

We became the first hard cover wedding invitation company in Australia. Our style, identifiably unique, a combination of traditional letterpress, foil and emboss printing all paired with our handmade booklets or box style settings.

Today, our work is now shipped to over 100+ countries worldwide, bringing effortless style as a beautiful introduction to our client’s weddings. Our love for creating beautiful stationery has transformed the art of inviting globally, and it’s something we are both incredibly proud of.
About us 16683
About us 16682
Sylvia
- Sylvia Dawilah Managing Director

Meet Sylvia

A collector of wedding invitations dating as far back as the 90’s. A self-proclaimed stationery addict inspired by art, high fashion and design, I found graphic design as a hobby from a young age.

Life before ooh aah looked a little different to the path currently travelled. I completed my degree in Accounting and Finance, and then furthered my education with post graduate studies at the University of New South Wales in International Business and Finance.

It was only after 10 years in the world of finance, that I decided to pursue a dream of running a business within a creative field and decided to do so with a very good friend of mine, you may see me refer to her on socials as my work wife Indri.

When I’m not designing stationery for my couples, you might find me working on developing new stationery box concepts, travelling abroad in search of the finest materials for our invitations, creating content for our social media, or catching up with our past brides for a coffee to discuss customizing something beautiful for their family events.

Indri
- Indri Pedersen Creative Director

Meet Indri

Growing up with a father working in the print industry, discussions about paper and print formed a second language in our household. I grew an appreciation for paper goods and the art of high-end printing from a very young age.

It came as no surprise that I pursued graphic design as a career early on. A graduate of Enmore Design Centre I worked as a freelance graphic designer for many years. This experience allowed me to apply my passion and skills in typography, colour and detail in digital and print form.

Continuously inspired by luxurious card stocks from around the world, it is an absolute joy that I get to work designing beautiful packaging and stationery for my clients every day.

When I’m not designing and producing invitations, I enjoy bushwalking, ice skating, cooking and eating out. I’m a wife to my amazing husband of 14 years and a mum to 3 beautiful children.

We strive to be able to offer affordable hardcover invitations without compromising design and quality.

200+ Ooh Aah Invitations newly incorporated has established a home to over 200 designs...
250,000+ ...with over 250,000 invitations distributed across Australia and world-wide.
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What Others are Saying

4.9 average rating 100+ Google reviews

The quality and attention to detail was incredible.

The invites that my partner and I ordered from Ooh-Ahh invitations blew us away! The quality and attention to detail was incredible. Sylvia and Indri were super helpful and very patient with me as all their invites are just beautiful and it’s always such a hard decision to make the final call on which design you want. I love my wedding invites so much I’m glad I allowed room in my wedding budget for these because they are just gorgeous! Thanks ladies x

- Melanie & Justin

The final product was perfection

My experience with Ooh-Aah Invitations was fantastic. I couldn’t speak more highly of the level of service and professionalism shown by Sylvia and team. What would normally be a stressful element of planning a wedding, working with Sylvia was the complete opposite. With Sylvia’s extensive knowledge and examples of previous work helped made me create something special. The final product was perfection and all my guests who had received my save the dates and wedding invites thought it was the best they had ever received.

- Kelly-Anne & Anthony

We were blown away by each and every piece of stationery!

We were blown away by each and every piece of stationery that Indri provided to us for our wedding. She is amazing to work with, one of the easiest suppliers we came across and nothing was every too much trouble. So grateful for everything she did to make our day look stunning!

- Lauryn & Lee

I was stoked they were able to do a red foil in our company colours!

The team at Ooh-Aah completed some beautiful special event cards for our business. I was stoked they were able to do a red foil in our company colours and can't wait to start sending these to our customers. They were easy to work with, Sylvia is an absolute gem! Will definitely be back in the future.

- Bridget from Savvy Supporter

We can't wait to get more from them for future events.

We needed a team that would delivery good quality invitations and we ended up getting a whole lot more from them! The girls did an awesome job with our invitations, table cards, seating chart, bomboniere, table activity cards & note cards! We can't wait to get more from them for future events and also our thank you cards. They have been absolute treasures and so great to work with. Would highly recommend!

- Andreana & Aaron

Literally the most beautiful Invitations I've ever seen in my life!

Oh my goodness! Have you looked at these things? Literally the most beautiful Invitations I've ever seen in my life! My invitations were definitely one of my most favorite things about my wedding and I will cherish them for the rest of my life! I'll let their beauty do the talking. And considering they are based in Australia. Communication was on point! We are so happy that they ship all the way to New York! They also came SO quickly!

- Katherine & James